#1 🐕

Here's a juicy opportunity to break through as an online pet brand.

Use Micro Youtube Influencers.

I haven’t seen many pet brands doing this. They don’t even need to be a "pet related channel". Here are a few vlogger examples in the 10k-150k follower range that have a tight knit audience. All they need is a dog/cat.

What’s the process?

1. Find youtubers in the 10k-150k follower range with high view engagement. Ask friends who they watch if you are having trouble.

2. Send them BOTH, an email (can usually find that info on their Instagram profile) and a DM voice message (very casual) saying "hi ____ i’m paying youtubers to try our COMPANY NAME/PRODUCT to review on your channel, can we set up a time to chat"

3. Chat on the phone with them, get a yes, collect address, send them product.

4. Send them a cheat sheet to follow to ensure they take an effective video. Here’s ours for IG you can

#2 🐕

How to sell without pulling teeth?

Create a product that leverages personalization and is hard to recreate. I haven’t seen a product like this in the market yet (tough for smaller brands to replicate). I’d imagine Sunday’s holiday sales skyrocketed with this offer.

#2.5 🐕 🐕 Sponsor S/O: Pet Creative Co

Lets say you’re a pet brand and you need ad creative.

You either:

a) hire an expensive agency
b) find a pet owner on IG and pray they deliver what you need

But what if creating content was as easy as ordering Dominos Pizza?

Meet Pet Creative Co they match you with an affordable vetted Pet Creator in the U.S within 12 hours. Join their waiting list for engaging high-converting ad creative for your online pet brand.

#3 🐕

People like buying stuff for themselves too. Matching socks with collars. Great example of properly integrating this into your "pet" store.

Another one i'm seeing are matching human & dog PJ sets - it's a micro online pet niche blowing up under the radar.

Those are my favorites. Which one did you like best?

austin

p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!

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p.s.s [sell more pet products with fresh creative] pet creative