#1 🐕
Durable pet businesses don't need special targeting.
How to create a pet brand that isn't soft:
1) Use Ad Creative that resonates (Resource: Pet Creative)
2) Optimize your ad account daily (Resource: DogConnectors)
3) Create a Grand Slam Offer that turn Window Shoppers into paying customers (Resource: Battle-Tested Website Framework)
#2 🐕
The company Wine Library reported better returns from their 9,000 SMS list than their 400,000 email list. If you’re selling consumable products, this should be a must for your DTC brand in 2022. Reply "SMS" if you want to delegate this to experts.
#2.5 🐕 🐕 Sponsor S/O: Pet Creative Co
Lets say you’re a pet brand and you need ad creative.
You either:
a) hire an expensive agency
b) find a pet owner on IG and pray they deliver what you need
But what if creating content was as easy as ordering Dominos Pizza?
Meet Pet Creative Co they match you with an affordable vetted Pet Creator in the U.S within 12 hours. Join their waiting list for engaging high-converting ad creative for your online pet brand.
#3 🐕
Clever email. Haven’t seen too much of this in the pet industry. Notice how the copy frames the $7.32 as a reward instead of just the basic $10 off/Save 15%
Those are my favorites. Which one did you like best?
austin
p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!
If this was forwarded to you - you can subscribe here –> www.dogconnectors.com/blog
p.s.s [sell more pet products with fresh creative] pet creative
**Every Friday from our obsessive dtc pet nerds. Unsubscribe anytime.
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