#1 🐕

The stat that is easiest to improve by 2x is where the constraint is.

Most companies below $50k/mo have problems 4-7.

Most companies above $100k/mo have problems 1-3.

For example, if the CTR is .40%, that would be a very easy stat to double.

Good creative can easily get 1-2% CTR.

If your Conversion Rate is 8%, then thats typically pretty high and there would be other higher levers you could pull.

#2 🐕

Before you drop $5k on a creative agency, take 5 minutes to validate some good headlines with note pad ads.

This can save you thousands of dollars.

Step 1: Write out headlines.

V1: NO MORE ITCHING!! New probiotic for dogs can help.

V2: 79 cents/day = no more itching. Is your dog worth it?

V3: Headshaking, pawlicking, & scratching are signs your dog needs a probiotic ASAP.

Run the ads.

Best performing ads turn into a video.

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Maybe I'm biased, but finding winning headlines is a lot of fun.

#3 🐕

We have over $100m of sales data in the pet industry.

Paid ad funnels take pet brands to 7 & 8 figures.

Not organic company socials.

Focus on the highest leverage problems even if they are harder problems.