#1 🐕

• Don't just spray and pray a bunch of products for content and launching ads on all them. $0-$400k/mo - you need 1 product, MAYBE 2 that has social proof. Interview your best customers that had transformation. Go deep on the 1 product.

*The big 4 that have high sales volume. Don't pick a small niche product unless super proven track record.

*Pick from the Big 4:

-Probiotics

-Skin and Coat / Allergy solution

-Hip and Joint

-Oral health

• People buy on emotion. Without pain there is no sale. You must call out the problem and symptoms that this product is the #1 at solving. No more overall health solution ads.

#2 🐕

Important lesson - Do not sell bundles that have 3 different problems the product solves.

Instead pick 1 problem you are the best at solving and sell more of the same product.

Here's an example of selling more.

#3 🐕

15 Tips To Increase Ad Creative Performance.